The makers of Toblerone are stripping photos of Switzerland’s famed Matterhorn and the Swiss flag from the packaging of the milk-chocolate deal with as they transfer some manufacturing to Slovakia.

Mondelez Worldwide of Deerfield, Illinois, which owns the Swiss-born model, stated Monday that it was within the strategy of adapting the packaging of Toblerone merchandise to adapt with strict guidelines in Switzerland about how merchandise qualify for the coveted “Swissness” moniker — perceived by some as a normal of high quality.

“The redesign of the packaging introduces a modernised and streamlined mountain emblem that’s per the geometric and triangular aesthetic,” Mondelez spokeswoman Livia Kolmitz stated.

In June, the corporate introduced plans to outsource manufacturing of some Toblerone candies later this 12 months to Bratislava, the Slovak capital, the place wages and the price of dwelling are far decrease than in rich, costly Switzerland.

The packaging change impacts 35- and 50-gram bars that shall be made in Slovakia.

Bigger, 100-gram “tablets” will nonetheless be produced in Bern, the Swiss capital, the corporate says.

A tourist takes a picture of a Toblerone chocolate in front of the Matterhorn mountain.
A vacationer takes an image of a Toblerone chocolate in entrance of the Matterhorn mountain on the Gornergrat in Zermatt, Switzerland.(Reuters: Denis Balibouse)

A legislation on “Swissness” of merchandise was adopted in 2017 and goals to guard the cachet of Swiss manufacturing.

With regards to meals, two standards must be met: At the very least four-fifths of the uncooked supplies that go into the product have to return from Switzerland, and the processing that provides a product its “important traits” have to be carried out in Switzerland.

Supply By