We downgraded this 12 months’s projected advert revenues for Twitter from $4.74 billion to $2.98 billion after Elon Musk took over the platform. Musk slashed three-quarters of Twitter’s workers, made solely $11 million in revenues from Twitter Blue in its first three months, and allowed a slew of name issues of safety to fester on the platform.

Whereas Twitter nonetheless permits manufacturers to train their voices and talk straight with shoppers through owned accounts, paid adverts on the platform could also be dangerous proper now.

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